Developing a New EVP
To tackle skills shortages and demographic shifts, SIX needed an EVP that doesn't just attract talent but retains it long-term. We chose not to simply invent new slogans. Instead, we listened, analyzed surveys, and held intensive workshops with the team to uncover what they truly value about their work. This allowed us to build a foundation with the new EVP that employees can genuinely identify with.
Bringing the EVP to Life
In a dedicated Messaging House, we translated these values for various target groups and put them straight into practice—from compelling job ads to landing page copy. To ensure the EVP is more than just words, we developed measures that make the brand promise tangible throughout the entire Employee Experience Journey and daily work life.
Employees Take Center Stage
Ultimately, the heart of the campaign is the people. We brought real employees in front of the camera to share their stories in unscripted interviews. Together with EFFEKT agency, we created approachable video stories and posters from these conversations. These authentic voices give the EVP a face, making the culture at SIX tangible and credible for future talent.
