Branding: Open, Playful, for Everyone
During a Brand Sprint, we carved out the brand’s DNA: an identity that makes wine an experience—unpretentious, playful, young, and bold. The color palette draws inspiration from the terroir, while the logo remains open and vibrant. We kept the design intentionally uncomplicated and accessible, mirroring the concept itself.
User Journey: From the Winemaker to the Bottle
Instead of endless wine lists, uncorkme-now! puts the story front and center. Users can discover winemakers, explore their philosophies, and find the perfect wine through a personal connection. It’s a reversed user journey designed for those who want to take their time and truly explore.
Looking Ahead: Building a Community
Uncorkme-now! is starting out as a digital meeting point for wine enthusiasts, with the ultimate goal of forming a real community. The expansion of features such as interaction, exchange and shared discovery is already planned.
