How do you make people understand that high-tech machinery can turn waste into valuable metals and minerals? Our task was to credibly position SELFRAG as a new key player in the circular economy and to engage all relevant stakeholders—from political leaders to the scientific community.
- We told the story
Through multi-day shoots, we produced photos and videos that brought the complex plant to life. Using short animations and info-clips for social media, we documented every milestone—from the installation of the first generators to the arrival of the very first truckload of slag.
- We revamped the digital presence
We completely overhauled the corporate website and migrated it to a new technological platform. In the process, we optimized the design (UI) and user journey (UX) to ensure the new content truly stands out.
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We managed the communication channels
Through blog posts, newsletters, and targeted media relations, we kept the community and industry experts informed and engaged with regular updates.
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We celebrated the launch
We developed the concept for the grand opening and designed everything needed for the big day—from invitations and presentations to custom giveaways. We were also on-site during the event to ensure everything ran smoothly behind the scenes.
Centro Uno in Aargau is just the beginning. Plans for "Centro Due" are already in motion, with the long-term goal of establishing "Centri" across all of Switzerland. We look forward to continuing our partnership with SELFRAG as they embark on these next chapters.
