ESG - Sergeant Agency

First things first: ESG is by no means a new trend. For years, we have worked with companies that factor environmental and social issues into their strategy and invest resources in the well-being of their employees. What is new, however, is the understanding that these matters are all connected. And the conviction that environmental, social and governance efforts will eventually pay off in economic terms. Not just because there are financial incentives for sustainable investments, but because an ambitious ESG strategy can strengthen ties with employees and customers, too. As demand for green products grows, so does the desire to work for a company with sustainable values. Business owners can no longer put off the issue of ESG. We’re here to show where to get started.

Our Offer

Reporting

Communicating one's ESG goals and documenting the results in sustainability reports is no mere PR stunt. It creates transparency and a sense of commitment both within the company and to the outside world. Internally, good ESG reporting can strengthen employer branding and relationships with stakeholders, identify savings potential and trigger innovations. Externally, it can enhance image, increase brand equity and attract new investors. Reporting helps to realize one's own vision and to achieve tangible results. Be it in the Sustainability Report, in the ESG strategy or in an online blog - we help you find your ESG voice.

ESG Engagement

Defining a sustainability strategy and pinning it to the wall is only half the battle. All employees in the company need to do their part in order to achieve the set goals. They should embrace the idea of sustainability and be willing to carry it through, otherwise the targets might remain empty words. Engagement measures enable us to bring employees along with us on the ESG path. We breathe life into a dull ESG analysis, create personal incentives, and initiate company-wide dialog. This way, the corporate culture can continue to develop with the support of employees.

Brand Design & Positioning

Although we tend not to emphasize this aspect, ESG is, by definition, never removed from economic considerations. That's why it's important to think about the right positioning and branding in this area as well. After all, the issue of sustainability should never feel artificial; it should become an integral part of the corporate brand. We help integrate ESG efforts seamlessly into existing communications.

Talk to us about ESG

How can employees be won over to an ESG strategy? And how do we present the data from ongoing projects in the sustainability report? From experience, we know what matters and where it's best to start. We help navigate the maze of abbreviations and find the route that's right for each company. Get in touch with us to talk about your ESG communication.