Blog - Sergeant Agency

From the Marvellous Life of a Project Manager

What exactly does a project manager do? I get asked this question all the time. But when it comes to answering it, I get stuck. It's not that my job isn't exciting. On the contrary, my day-to-day work is so varied that it's hard to sum it up in one sentence. That's why I decided to write a blog post about it.

4 mins — 4.3.2024

The Upside-down World of Employer Branding

In today's job market, it is no longer enough to sell yourself well. It’s the inner values of your company that count. This is where our holistic brand approach comes in handy. In employer branding, we ask ourselves: How should employers position themselves in order to attract the right people?

3 mins — 13.9.2023

The Usability Genius That Continues to Inspire Us

3 mins — 2.3.2023

Brave Against the Machine: Why We’re All Talking About ChatGPT

9 mins — 27.1.2023

A Website on the Operating Table: 3 Tips for your Relaunch

We have a wild theory: If a website project doesn't feel like open-heart surgery at one point or the other, maybe you’re doing it wrong. Developing a new website should always entail taking processes apart and putting them back together. It gets messy before it gets better.

4 mins — 13.12.2022

How to Turn your ESG Strategy into an Employee Philosophy

An ESG strategy is only as strong as its support within a company. No matter how much thought goes into its development – if the employees are not on board, the ship won’t go very far. This is everything we’ve learned by navigating our ESG projects.

5 mins — 26.9.2022

At your Brand’s Service. Or: The Story of How We Got Our Name

4 mins — 22.7.2022

More Partners, Less Sparring: How (not) to Work with Clients and Agencies

Recently, one of our partners wanted to know why we don't position Sergeant as a lead agency. His question unleashed an avalanche of other questions. Are the days of lead agencies over? Why do we like co-creation so much? And what would be the ideal form of collaboration? This is us trying to answer some of them.

3 mins — 21.4.2022

Why we love Drupal

Since our very start in 2009 we’ve relied on the CMS Drupal for most of our websites. We guess it’s high time for a little love letter.

6 mins — 4.11.2021

Definitely Digital? How to Hoist your Reporting onto the Web

6 mins — 20.9.2021

News from our developers: Everything you need to know about the Drupal 9 update

2 mins — 15.9.2021

House Sergeant turns 1! Or: Home is where the momos are

3 mins — 12.8.2021

The 5 core elements of branding

Brand design makes the personality and values of a brand come alive. Its visual features set a brand apart from its competition and increase awareness. Ultimately, it’s what makes the brand memorable.

4 mins — 7.7.2021

Inclusive Writing: 5 Basic Questions, Answered

Inclusive writing is still far too uncommon in the German-speaking world. And what we don't see very often tends to make us feel a tad uncomfortable. This is why we decided to give you a short introduction into the issue.

6 mins — 3.6.2021

How to Add Motion to your Communication – and Keep it On-Brand

Animated graphical content, also called motion design or motion graphics, is steadily increasing in popularity. Even if a video combines real-life video content and motion graphics, the price point will still decrease as fewer production days are needed. But how do we make sure the motion content fits your brand?

5 mins — 15.4.2021

Recruiting the Very Best: Seven Tips for the Most Effective Job Postings

Recently we had the pleasure of welcoming three awesome new Sergeants to our ranks. We were so happy to have found the right people for the job that we almost forgot the tricky part that came before. Almost. Because this time, we've actually learned a few things in the process...

5 mins — 8.3.2021

How to keep brands healthy

Pandemics, global warming, demonstrations against racism and police violence: In times of uncertainty, we tend to be more discerning. We want to know more about the products we consume; we question more and sort more stuff out. Topics on the media’s agendas feed into our critical thinking. And that's a good thing.

3 mins — 1.2.2021

A Tale of Old Reveries and New Premises

If the year 2020 has taught us anything, it’s that a few months can change just about everything. We have moved into a new office, redesigned our brand and launched a new website.
Oh, and then there was that thing with the pandemic...

3 mins — 11.8.2020

It’s All in the Name: How to Effectively Kick-start your Naming Process

4 mins — 7.8.2020

Explaining our Beliefs: Why We Work Better When We Work Calmly

The concept of calm was first introduced by the guys from the American software company Basecamp. In 2018, Jason Fried and David Heinemeier Hansson published “It doesn’t have to be crazy at work”. The book ended up on the New York Times best-seller list. It also had a huge impact on me.

4 mins — 3.8.2020

STUFF WE TALK ABOUT

Blogging our heads off so we won’t talk your ear off.