Less Stress, More House: A Revolution for Planners

A new technology from Geberit is changing the game for planners – we brought this good news to life in a campaign.

Planning drainage pipes is difficult, especially in narrow shafts. That’s why Geberit developed the Silent-Pro SuperTube. Our task was to showcase this little technical marvel in the right light.

A Delicate Touch on Set

The campaign video focuses on planners. And the idea that the SuperTube gives them more space. But how do you visualise a profession that takes place on screens and paper? With a hologram (which nobody could see during filming). Made possible only thanks to meticulous planning by schau.film.

House Slicing for Beginners

For the print version of the campaign, we had to cut the house open to reveal its hidden structure. With a brilliant illustration by bunterhund, the final design was complete – and ready for the VFX company Tape to animate it for the video.

Poster of the "Super Tube" campaign, showing a building cutaway rendering showing multiple floors

Building cutaway rendering showing multiple floors with bathrooms and visible plumbing

Fresh from the creative kitchen

Interior view of the Kunsthaus Zürich Chipperfield extension. The large, open hall features towering walls of light-grey recycled concrete, sharp geometric lines, and a minimalist aesthetic. A dark reception desk sits in the center of a polished floor, reflecting the grid of small circular lights on the high ceiling.

Less Stress, More House: A Revolution for Planners

Fresh from the creative kitchen

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