An extract of everything for ETH Zurich

Each year, 'extract' showcases a selection of objects from the collections and archives of ETH Zurich. From the name right through to the launch campaign, we worked with the ETH Library to create the communications concept for the new format.

The image inside the image

The new exhibition space is designed to be a window into the research topics of ETH Zurich. In our visual concept, we superimpose images to create the impression of a window into another world. The brand identity needed to fit within ETH Zurich’s corporate identity yet also have a distinct identity of its own. We led the team through multiple naming rounds and designed a logo out of the winner extract.

First the excitement, then the exhibition

A series of visuals and headlines presents the new concept and the diversity of the exhibitions. Rather than 'A to Z', the awareness campaign runs from 'E to E' – for example, 'From exams to the extreme'.