Turning complex data into clear decisions

vertX IQ simplifies the decision-making process for pension funds. The platform consolidates financial, risk, and operational data and offers strategy simulations and data analysis. We reimagined the UX, UI, and branding—transforming a complex analytical tool into a user-centered experience.

Design for better decisions

With vertX IQ, we developed user journeys, structured information, and tested visualizations. We portioned content, defined interactions, and built the information architecture. Each screen was carefully designed to explain even complex topics effortlessly.

Brand and tool: one seamless experience

In parallel, we conducted a brand sprint and developed the new branding—from the name and logo to colors and typefaces. We also created everything that defines a consistent brand presence: presentations, press materials, photos, and social media assets—as well as screencasts demonstrating the platform in action.