Closing the Gap Together

An aerial "top-down" photograph showing a sharp boundary between a lush, green golf course with sand traps on the left and a densely packed informal settlement (slum) with corrugated metal roofs on the right. A thin line of trees and a dirt path act as the physical barrier between the two vastly different socioeconomic environments. Photography by Johnny Miller

Image: Johnny Miller

The Julius Bär Foundation’s Wealth Inequality Initiative aims to advance measures to combat global inequality. We helped build the website wealth-inequality.net to connect experts and decision-makers in the field with the public.

A hub of knowledge

At the heart of the website is a Knowledge Hub. It brings together the initiative’s resource center with research findings, interviews, case studies, and events. In collaboration with the Julius Baer Foundation and Julius Baer Bank, we defined the hub’s purpose, positioning, and KPIs. In a series of workshops, we developed personas, user journeys, and a content strategy.

A team effort

While we took the lead on strategy and development, Geyst created a design that fits seamlessly with the bank's brand. Meanwhile, Hej and Filmgerberei created all the content, including text, videos, and podcasts. This was a big project, and we have a great team to thank for it.

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