Closing the Gap Together

An aerial "top-down" photograph showing a sharp boundary between a lush, green golf course with sand traps on the left and a densely packed informal settlement (slum) with corrugated metal roofs on the right. A thin line of trees and a dirt path act as the physical barrier between the two vastly different socioeconomic environments. Photography by Johnny Miller

Image: Johnny Miller

The Wealth Inequality Initiative, launched by the Julius Baer Foundation, aims to raise awareness of wealth inequality and encourage action to address global disparities. We helped create the website wealth-inequality.net to connect experts, role models and grant makers with the public.

A hub of knowledge

At the heart of the website lies a knowledge hub. Here, the Wealth Inequality Initiative's resource centre and research findings are brought together alongside expert interviews, case studies and events related to the topic. In collaboration with the Julius Baer Foundation and Julius Baer Bank, we defined the hub's purpose, positioning and KPIs. During several workshops, we developed personas, user journeys and a content strategy.

A team effort

While we took the lead on strategy and development, Geyst created a design that fits seamlessly with the bank's brand. Meanwhile, Hej and Filmgerberei created all the content, including text, videos, and podcasts. This was a big project, and we have a great team to thank for it.

Closing the Gap Together

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