A New Brand for the Branding Expert

JB Brand Strategy helps companies develop their internal branding, marketing and sales expertise, enabling them to confidently position their brands in the marketplace. As a branding expert, founder Johannes Berchtold covers everything from strategy and technical infrastructure to storytelling and communication. We developed the brand identity and website.

Branding without grey areas

JB Brand Strategy stands for strategic focus, consistency and longevity — values that inspired us when developing the brand. Our guiding principle is to focus on the essentials. Form follows function: the minimalist design supports the content. The branding is clear, striking and unmistakable: black and white form the basis and chartreuse acts as a highlighter in a strategy document, providing orientation and highlighting important points while structuring information. The geometric shapes of the monogram logo emphasise the demand for clarity, summing up the entire look: stripped back and therefore powerful.

When content carries the page

JB Brand Strategy believes in straightforward communication with their clients, and we wanted this to be reflected in the website design. Here, too, paring things down enhances the overall impact. There is a clear focus on the text; neither the content nor the visuals distract from the essentials. The Exat typeface is heavily influenced by Helvetica, featuring clear lines and shapes rather than ornamental details. Overall, the website provides a streamlined, focused experience, guiding users directly to their goal.