Fresh Look & Strong Identity for F. Murpf

We have reimagined F. Murpf's digital presence to be more modern, flexible and considerably faster, all while retaining the character of the family-owned company.

Founded in 1962, F. Murpf specializes in transporting and storing food. Everything they do is fresh — except, until now, their website. That’s why we modernized their online presence, overcoming a few technical hurdles along the way.

Not completely new, but better

We didn’t want to reinvent the wheel. Instead, we switched from WordPress to Drupal to make content updates easier to manage internally. In terms of design, we focused on achieving a contemporary look and feel: rounded corners, clear structures and carefully placed colour highlights create an intuitive user experience. At the same time, the new system ensures that everything stays perfectly on brand.

Faster, leaner, more practical

Naturally, everything also had to be faster — as you would expect from a punctual transport company. We reduced loading times by switching to WebP images, streamlined the backend and ensured flawless functionality across all devices.

In the careers section interested candidates can now access open positions directly, without any detours. Future apprenticeship opportunities are also clearly and neatly presented for forward-thinking planners. And thanks to new filter functions, the delivery planning page is now as efficient as possible.