YROM
A Digital Home for NFT Street Art
Turning street art into an NFT online shop? Yeah, this project definitely made us step into new territories. But today, we can’t wait to tackle our next digital art gallery.
YROM is Romy Blumer, a Swiss NFT artist, photographer – and what she likes to call a nomad. She loves roaming the streets of foreign cities and using her camera to immortalize a form of art that is otherwise known to be ephemeral: street art.
Bold, bolder, the boldest
Our job: to create a brand for YROM and develop a digital art gallery for her NFTs. Our approach: to build a visual world that matches YROM's style and is, at the same time, evocative of popular NFT styles. So we opted for bright colors, strong contrasts and bold typefaces. The result is yrom.ch - a new home for YROM’s NFTs.
Wandering as a UX design approach
One thing was clear from the get-go: an NFT brand is not supposed to be static. So we got our motion expert involved in the design process and created a smooth animation that features prominently on the website. And the motion doesn't stop there, either. We translated it into our UX approach as well. Just as Romy Blumer wanders through new cities discovering street art, yrom.ch invites users to casually stroll through the collections, stopping wherever they like best.
Shopping experience of the future
On yrom.ch, sorting is done with customizable tags that allow the artist to organize her collections by year and city. Most of the pieces are linked to NFT market places or, in individual cases, sold personally by the artist. The technology behind the whole thing is surprisingly simple. Things only get complicated when people start asking us: Hey, what exactly is an NFT?
