A complete brand and website refresh for CYP

CYP is the education partner for Switzerland’s banking sector, supporting both vocational training and professional development in banking. To make its offering clearer, more accessible and easier to navigate, we refreshed the brand, reworked the content and redesigned the website.

Creating a calmer, clearer brand system

We modernised the corporate design across every touchpoint — from the logo, colours, typography and imagery to graphics, templates and day-to-day applications. Rather than reinventing the brand, we evolved it with precision: a more focused colour palette, a clearer logo and typography, and a design system that is easier to use consistently across the website, training materials, factsheets, stationery, dashboards and email signatures.

A website built for every audience

The website was the centrepiece of the project. We restructured the information architecture, sharpened the sitemap, rewrote the content and turned complex course logic into a seamless user experience. Featuring consistent module overviews, a flexible price calculator, stronger performance, easier backend management and an accessibility audit based on WCAG 2.1.