Taking the Digital Fast Track with MERO

MERO is the new go-to hub for Swiss taxi companies. We helped the young brand establish an online presence with straightforward language and a bold, no-frills design.

MERO has a mission: To bring the traditional taxi industry into the present day. They support taxi businesses with their processes, providing smart tools and drawing on their extensive industry experience. We came on board to give the brand the right kind of online presence.

Service Made Visible

In the taxi industry, time is often limited, so the MERO website is concise and to the point. The services are clearly explained, and the content is easy to follow. The focus is on a team of industry insiders and a strong, no-nonsense service approach. Multiple contact forms  ensure that all requirements are catered for.

The texts were created in collaboration with the team. Our aim was to make the technical aspects understandable and the offer tangible, while considering tone and target group.

Intuitive navigation

The sleek web design has a strong visual impact. The animated background transitions dynamically from dark to light mode. White space and striking typography guide users intuitively through the site, while green accents on elements such as buttons provide visual cues. The result is a memorable user interface that conveys clarity.