A Strategy of Reduction for NZZ

When the NZZ wanted to rethink its annual report - we were there to help: structurally, conceptually and in terms of design. The result is a modern report that provides clarity, communicates a strong stance  and strengthens the NZZ brand.

Questions as a Red Thread
The new concept is designed to last for several years. Instead of long chapters, we focus on thought-provoking questions directly inspired by the company's values. These questions guide the reader through the report and, together with the images, form a strong design element - with a new theme each year. A strong brand identity is always important in our work. In the case of the NZZ, the values and clear style provided a good basis for building something new but long-lasting.

Images with Attitude
Thanks to NZZ’s vast image archive, we were able to curate a compelling series of  images to balance the density of facts and figures in the report. We rounded out the imagery with a photo shoot featuring the media company's chairwoman and CEO. 

Design that Creates Clarity
We reimagined the report from the ground up - both in structure and design. Generous white space, clean typography and a reduced layout make the content instantly accessible. The new format works equally well on paper as digitally: as a high-quality print publication and as an interactive screen-optimized PDF screen with linked pages.