NetVent7: A New Brand for the Network Pros

NetVent7 operates behind the scenes. They are experts at providing temporary network infrastructure for large-scale events. We made sure that their new digital presence is every bit as professional.

Temporary networks are an art form in their own right.  From international conferences to sporting events and live broadcasts, none of these events would be possible without a stable connection. That's precisely what NetVent7 specializes in. We helped launch the new brand by providing naming and branding services, as well as a website and everything that goes with it.

A Name Between Network and Event

The task was to find a name that would work across both the technology and event industries, and that would be short enough and suitable for use in multiple languages. The solution: NetVent7 — 'Net' for network, 'Vent' for event. And that 7? It refers to the seven OSI layers (a model showing how data is transmitted in networks) and also nods to the parent company, Konzept5.

From Logo to Branding

The branding needed to convey technical expertise and modernity. We developed an angular, sans-serif logo and incorporated line features from the existing Konzept5 branding. The 7 can be used as a standalone icon and also appears subtly in the background of the website as a design element for those who like to take a closer look. Beyond the website, the new branding has also been adopted for use on business cards and letterheads.

Ready Before the Starting Gun

NetVent7 had already generated leads before there was even a website, so it was essential that their digital presence was up and running quickly. We chose Drupal as the technical foundation and created a lean, modular one-pager that can easily be expanded in future. The information architecture is clearly structured, and the content is crafted so that even non-tech people immediately get the message: these are professionals who really know what they're doing.