PROFOND PENSION FUND
The customer is where the story's at
Annual reports are not exactly what we would bring to the beach for light reading. Make it digital, however, and you get a whole host of opportunities to ease the reading experience. Our main piece of advice? how some personality.
People and multimedia stories
This year's annual report for Profond is made up of three stories on the topic of customer focus, told by two of their clients and one employee. To make the report come alive, we visited them at their workplaces and told their stories through photos and videos.
From the sketch to the animated graphics
We had the pleasure of accompanying the annual report every step of the way, from the original conception of the stories through to the microsite's development. On top of the multimedia stories, we created animations of the last year's highlights and investment results, including interactive key figures and graphics.
Clear, accessible design
The annual report is its own thing - which is why it deserves a distinctive design. The look is fresh, crisp and uncluttered: designed to present all information as clearly and intuitively as possible. With generous fonts and visuals, clear navigation, pared down design elements and a user-friendly interface.
«Thanks to consistent digitalization, our customers can communicate with us more efficiently and we can execute our internal processes even more cost-effectively.»
