GEBERIT
Reinventing the curve
Just imagine, you’re planning to build a road, but all you have are straight angles. Highways would awkwardly zigzag through landscapes, transportation routes would be infinitely long. And then: someone comes along and shows you a curve. So simple, so effective!
Just imagine, you’re planning to build a road, but all you have are straight angles. Highways would awkwardly zigzag through landscapes, transportation routes would be infinitely long. And then: someone comes along and shows you a curve. So simple, so effective!
This is the kind of dramatic revolution GEBERIT introduced with their new Silent db20 Offset fittings. Though the problem they want to solve is way more specific: downpipe connections. When the connection points between ceiling and floor are not perfectly perpendicular to each other, assembling the pipes can turn into a kind of tinkering. The axis offset is usually corrected with pipe “elbows” or bends, but these only have fixed angles of 15° or 30°. When the math doesn't add up nicely, the tube becomes that one person in a conga line who falls out of rhythm and basically has to pull their arms out to reach their connections. In other words: it can get a bit tense. And this is where the Silent db20 Offset enters the dance floor: curvy, limber, agile. With a flexible bend that adapts to any axis offset. A product the market has long been waiting for. It basically sells itself.
In a snappy launch video, we tried to communicate all the Offset’s advantages for the B2B market. With the headline "Perfectly off", we show a pipe fitter who has his head turned by the new product. He enters a construction site unsuspecting and discovers the new Silent db20 Offset in use. Astonished, he tilts his head and stares upward. The viewer wonders what he’s looking at. Then the reveal, and it's just as tilted as he is: the Silent db20 Offset.
No matter how short a video is supposed to be, the preparations for it will always start way ahead. A simple sketch of an idea turns into a storyboard, turns into a better storyboard, turns into location scouting and casting - and finally into an intense day of shooting. And everyone prays that all these long-planned individual elements will eventually fit together like two tubes in a downpipe.
For the shoot and post production, we got the experts of kameramann.ch on board. Besides the launch video, we created visuals for the website and designed a brochure explaining the Silent db20 Offset in detail.
