Pablo Pedrido

Brand Consultant

Pablo has always played to win. As a sporty kid growing up in Spain, joining a football club seemed inevitable. When it came to his studies, however, the path looked less obvious. He was interested in science, but what to do of his love of languages, creative writing, photography, design? Never one to lower his sights, Pablo opted for the degree offering the widest range: Advertising and PR. Only problem: He graduated right in the middle of the Great Recession. To jump-start his career, he had to come up with a memorable stunt, launching a professional digital campaign promoting… none other than himself. The claim said something along the lines of “hire this Spanish guy in 30 days or he’ll move his talent abroad”. And, well: it worked. First came the media’s attention, then the job offers. He started out at an agency in Barcelona and later honed his skills in Frankfurt, before being recruited back to his country of birth – as a Sergeant in Zurich. Here he tackles each new challenge as if it were wearing the opponent's jersey. Needless to say, he’s raised our game already.