Team spirit, but make it palatable

First things first: The SIX Spirit has nothing to do with incense sticks or singing bowls. Rather, it is a distillate of values and guiding principles with the label "corporate culture" - bottled and corked for SIX employees in 20 different countries. To make sure that the new spirit not only tastes good, but also comes with a lingering finish, we have concocted a whole launch campaign. With a specially created "We are SIX" pictogram, posters and giveaways such as a pocket guide and stickers. The campaign centers around an emotional animation and a branded Moleskine notebook for spirited ideas. Vintage 2018, but getting better every year.