SIX IS TEN

SIX ensures the worldwide flow of information and money between banks, traders, investors and service providers.

In 2008, several companies found a common home under the new SIX umbrella. The "SIX IS TEN" campaign marked the 10th anniversary of this merger and celebrated the company's new diversity. On a microsite, SIX employees around the world competed against each other over the course of a year. Through online games, user-generated content and offline activities, they collected points or "coins" and won vacation days.  At the end of the year, SIX multiplied the amount of coins earned by ten and donated the sum to a charitable organization selected by the SIX employees.

Sergeant produced the entire campaign in-house, providing conception, multimedia content, implementation and maintenance of the microsite.