When the Ronal Group, one of the world's leading manufacturers of wheels, encourages its employees to drive their cars less, it may sound a bit ironic. But it actually makes perfect sense. RONWay inspires employees to get to work by bike or other alternatives so they can be more active and environmentally friendly. We renamed and rebranded the initiative, designed new brand imagery based on illustration and created the entire campaign, including a new website, mailings and posters. Because this is how we roll (sorry for that).