New Exhibition: Lara Almarcegui. Deep Inside – Out

Communication Concept for ETH Zurich Collection of Prints and Drawings

In her work, the international acclaimed Spanish artist Lara Almarcegui (*1972) investigates urban zones. She explores the relation between construction, decay and regeneration of our built world. Almarcegui: “I am searching for a way to talk about architecture while avoiding images.”

Room for Art
For over 150 years, the ETH Zurich Collection of Prints and Drawings has known that two dimensions are more than enough to open up completely new worlds for the viewer. Several times a year they put together public exhibitions from their collection of more than 160,000 works of art (and from various loaned pieces). To mark the anniversary, we developed a grid for flyers, posters, advertisements and screens that makes the brand recognizable across all exhibitions while still giving room to the exhibition topic. For drawings and engravings, we also use a colour concept that unobtrusively accentuates the works. Two dimensions, ample scope.