Celebrating the Heroes

We say legal insurance, you're thinking black ties and “official-ese”, right? Not at AXA-ARAG. They prefer to envision their consultants in capes: as everyday heroes who got their customers’ backs. In order to introduce their new corporate strategy to the employees, we launched the "We are Heroes" campaign. With a meeting of all AXA-ARAG superheroes at Aura in Zurich and with heroic communication measures such as a teaser video, invitations with giveaways and animated content for the big screens at the event. Marvel heroes? Never heard of them…